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Real estate · Bogotá

20 % of our fee goes to the buyer.

So that buyers come to us first. And if you are selling, your property reaches the people who are already looking.

Terms and conditions apply (Spanish) · Looking to rent

For owners

Your property, in front of buyers who are already looking.

Buyers register with us what they want, where and with what budget. When you list with us, your property reaches the ones who match first, before it goes to the portals.

  • 1A price backed by real comparables in your area.
  • 2Careful presentation: photos, a complete listing and virtual staging if it is empty.
  • 3A report every two weeks with visits, feedback and how the price is doing.

Buyers looking today

    We are opening buyer registration. Soon you will see here how many are looking in each area, with real figures.

    What we do

    Three ways we can help

    01.

    Selling

    A price you can defend in front of the buyer, and a presentation that does justice to the property.

    • Price estimate with real comparables in the area
    • Careful photography and, if the property is empty, virtual staging
    • Listing on our website and on the portals
    02.

    Renting out

    Tenants who fit the profile, clear contracts and follow-up until handover.

    • Rent backed by today's market
    • Screening of interested parties before each visit
    • Support with contract, inventory and handover
    03.

    Searching for you

    We do not show you only our own listings. We review the whole market and present what is worth visiting.

    • A conversation to understand what you need
    • A selection from our inventory and the rest of the market
    • Coordinated visits and negotiation by your side

    Portfolio

    Available properties

    How we work

    Explain before pushing

    1. We talk

      We understand what you are looking for, or what you want to achieve with your property, and in what timeframe.

    2. A price with evidence

      We compare with what has sold and rented nearby. No inflated figures to win the listing.

    3. Presentation

      Photos, a complete listing and, when the property is empty, virtual staging so the space is understood.

    4. Through to closing

      Visits, negotiation, promise of sale and deed or lease. We explain every step before taking it.

    What clients say

    Sold, bought or rented with Guillermo

    • “We had an excellent experience selling our property. They are highly professional, with a great attitude for solving issues and finding solutions that work for both sides. 100 % recommendable.”
      Andreina SalazarSold her property · 2019
    • “I am very grateful, especially to Guillermo. Being able to buy my new home with honest, diligent and professional people made this an experience full of joy.”
      Ángela María González SamperBought her home · 2018
    • “The professionalism, interest and seriousness with which they handled the sale of my property was excellent. The negotiation was clear and transparent at every moment. Immensely grateful.”
      Olga Lucía VelascoSold her property · 2018
    • “Highly recommended. We found our apartment very quickly and the whole purchase process was smooth, without a single complication. We are very happy.”
      Natalia MachadoBought her apartment · 2017
    • “Very professional: in a short time they helped me find a tenant for my apartment. I recommend them.”
      Carlos VelascoRented out his apartment · 2017
    • “I had a great experience renting out my apartment. Very professional and close to their clients; Guillermo kept track of my needs and gave me the recommendations that helped me get it rented.”
      Ana Lucía GiraldoRented out her apartment · 2017

    Public reviews from clients of the brokerage Guillermo led between 2017 and 2020: recommended by 100 % (14 reviews on Facebook).

    For owners

    What is your property worth?

    Compare your property with the ones for sale today in your area and the neighbouring ones. In one minute you know the right asking price, where you rank and what waiting costs you.

    1. 1You describe your property.
    2. 2You verify your mobile with a WhatsApp code.
    3. 3You see your asking price and, if you want, we send you the full study as a PDF.

    Another type of property or area? Leave your details in the form and we will call you.

    The estimate is a commercial reference, not an appraisal.

    Contact

    Guillermo Martínez, founder of ROCCA Inmobiliaria

    Guillermo Martínez

    Founder · ROCCA Inmobiliaria

    “Real estate needs to evolve from intermediation towards long-term relationships, built on knowledge, technology and trust.”
    • 145closed deals
      45 sales · 100 rentals
    • $64,100M COPin properties sold,
      in today's pesos
    • $1,425M COPaverage sale,
      in today's pesos
      largest, $4,000 M COP
    • +12,800m²sold and rented
    • +30agents led
    1. 2015 – 2017
      Broker at Engel & Völkers

      Residential sales in Bogotá's premium segments.

    2. 2017 – 2020
      CEO of Homes n Bricks

      Built and grew the sales operation with a team of more than 30 agents focused on high-value deals in Bogotá's top neighbourhoods: consultative selling, KPI-based follow-up and active listing acquisition.

    3. 2020 – 2026
      Automation and artificial intelligence

      Consulting for developers and brokerages: sales processes automated with Claude and n8n to respond faster and sell with more discipline.

    4. Today
      ROCCA Inmobiliaria

      Closing experience and data, together: a price study built on the real market, a report every two weeks and a team that answers.

    Let's talk about your property

    Message me on WhatsApp. I answer personally, not a bot.

    WhatsApp · Email · Bogotá, Colombia
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